Books are an important part of our life!
No matter what book you read it tends to provide you with some sort of knowledge. And makes you a little more savvier than you were before reading that book. In our previous blog we talked about 5 All-Time favourite book by legendary writer Paulo coelho. In this blog, we will discuss 5 must-read books that are related to marketing.
Undeniably, marketing(be it digital or physical) is one of the profound domains existing today.Marketing industry has taken over the world like never before. Marketing roles are amongst the high demanded and highly paid jobs in the world.
But it seems like the professionals involved in this sector aren’t that proficient enough. They lack the in depth knowledge and experience of this field. One of many reasons could be they never read perfect marketing books or they never knew about them.
Don’t worry. We are here to help you with 5 amazing marketing books that every marketer must read once in their lifetime. These books are written by experts and some of them are the best selling books in the world. Let’s dive deep:
#1 All Marketers Are Liars by Seth Godin
This book is written by Seth Godin and is probably one of the most famous and intuitive books related to marketing.
The book is great because it describes what works in marketing from a psychological point of view (no rocket science here, just very approachable and easy reading!).The book describes the above,beyond,inside and around the marketing secrets and has tied everything together. All in all this book is a good read.
#2 Contagious: Why Things Catch On by Jonah Berger
This book by Wharton marketing professor Jonah Berger is a must-read for any marketer.
New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing Association this book is really a study of human behaviour and psychology more than anything else.
This is an Excellent and Informative Book with many examples to explain the concept of “Contagious” and how many things become viral and are spreaded.
#3 This Is Marketing: You Can’t Be Seen Until You Learn to See by Seth Godin
Yet another excellent Marketing book by Seth Godin hits up our list.
This is a book about roots. About anchoring your work deeply in the dreams, desires, and communities of those you seek to serve. It’s about changing people for the better, creating work you can be proud of. And it’s about being a driver of the market, not simply being market-driven.
#4 Growth Hacker Marketing by Ryan Holiday
A well written book by the best seller Ryan Holiday.
This book is for everyone who is looking forward to growing and building.
This book packs a real punch in 56 pages. It gives you everything you need to know to adopt a growth-hacking mindset, which is the way marketing will be done exclusively in the future.
This book is recommended not only for marketing specialists but also for anyone who wants to start a business because it will force them to turn them into real growth hackers
#5 Influence, New and Expanded: The Psychology of Persuasion by Robert Cialdini
The New York Times bestseller Robert Cialdini’s latest edition is the classic book on persuasion, explaining the psychology of why people say “yes”—and how to apply these understandings.
This book again is an evidence of how easily men can manipulate each other, highly recommended for entrepreneurs and influencers.
The above books are a perfect choice for anyone who is thinking to start their career in marketing or to someone who has already spent years in this field. Just pick one of them and give yourself a super dose of knowledge.